In the world of marketing, it's often best to step outside the box and try something entirely new. This summer Kia decided try exactly that by introducing a unique way to promote a model from its new Kia lineup. In order to do so, it created "The Cadenza Experience" for customers to enjoy.
To promote the new 2014 Kia Cadenza, Kia partnered with OpenTable to allow restaurant participants at various locations around the U.S. the chance to test drive the model. The events are taking place in eight high-end restaurants located in Los Angeles, Atlanta, Dallas, New York, Chicago, Philadelphia, Boston and Washington D.C.
When customers are enjoying their time at the restaurants, along with experiencing the Cadenza test drive and a luxurious dinner, they will also have the chance to take photos on the red carpet and a select few will even be able to meet the talented chefs. It sounds like quite an evening!
Further explaining how this event unfolded, Michael Sprague, Executive Vice President of Marketing and Communications for Kia Motors America states, "The Cadenza's dynamic driving characteristics and advanced technology set our premium sedan apart from the competition. By partnering with OpenTable and RGM for 'The Cadenza Experience,' Kia is able to bring a premium dining experience that matches what customers can come to expect from the Cadenza."1
To learn more about this premium experience, head on over to our Lancaster Kia showroom to check out the Cadenza, today. Filled with technology and luxury like never seen before, we have a feeling all of you in the Petersburg, PA area will enjoy every second behind the wheel of the model. Feel free to visit us anytime during our normal business hours, and we'd be happy to show you around!
Source: 1http://www.prnewswire.com/news-releases/kia-cadenza-partners-with-opentable-to-dish-epicurean-experiences-219751551.html