When searching for the ideal family vehicle that is practical and offers all the necessary features, perhaps the 2014 Kia Sorento is where the search should begin. To prepare for its arrival at Lancaster Kia in the greater Lancaster area, the drastically redesigned Sorento is being unveiled by Kia in a three-part ad campaign.
To highlight the convenience that the Sorento brings to everyday situations, the first 30-second ad called "Tight Space" focuses on two of its great features: power-folding mirrors and a power liftgate. The ad shows how these features allow a father to prove his skeptical family wrong and fit into a narrow space in a crowded parking garage. The ad is viewable now at (www.youtube.com/kia).
Michael Sprague, Executive Vice President of Marketing & Communications for Kia Motors America, explains, "The Sorento has been one of our best-selling vehicles each of the last three years and the 'It Has an Answer for Everything™' campaign offers a fun, lighthearted look at the human truths parents face every day while showcasing features and technologies that can provide assistance in even the most challenging situations."1
Other features we can expect in the Sorento include a panoramic sunroof, heated second row seats, and the next generation UVO voice-activated telematics system. We look forward to its release later this year, along with seven other redesigned models. Kia certainly knows how to keep enhancing its new Kia inventory to better the needs of its customers.
If you are interested in learning more, stop by and visit us at 5250 Main Street East Petersburg, PA 17520. Our Friendly staff would be happy to set you up with a test drive or answer any questions you may have. Also be sure to be on the lookout for the other ads Kia plans to release as part of the Sorento campaign.
Source: 1http://www.prnewswire.com/news-releases/kia-motors-america-launches-three-part-marketing-campaign-for-significantly-redesigned-2014-sorento-186200872.html