Everyone's summer needs a little music to keep things exciting, which is why Kia wanted to connect with its fans during this year's Vans Warped Tour. This will be the sixth year the automaker is involved, and certainly a summer filled with memories that the concert goers will never forget.
The annual tour is stopping in 39 different cities across the U.S. to bring great live indie rock performances along with lots of "Rock and Roll. Punk and Soul," the theme developed by Kia. Along with sponsoring the two main concert stages, the automaker has also organized some fun interactive events for fans to enjoy. These include the Kia Soul lounge where band autograph sessions will take place, a "Rock and Roll" photo booth, and other Kia-themed activities.
To further explain the importance of Kia's participation in the event, Michael Sprague, executive vice president of marketing & communications for Kia Motors America, states, "Music, pop culture and having fun drive today's youth culture, and the 2013 Vans Warped Tour couldn't be a better embodiment of those core, coming-of-age lifestyle elements. Our partnership with the tour allows us to showcase the all-new Kia Soul and Forte, which have always relied on youthful spirit as a cornerstone of their appeal. We're excited to continue connecting with the young and passionate fans around the country through yet another summer of great music and fun."1
Be sure to check out the tour dates to see if you can catch a little rock and roll Kia fun this summer. Or if you are in need of a vehicle that will make your road tripping adventures possible, simply visit our Lancaster Kia dealership serving the East Petersburg and Reading, PA areas. We'd be happy to show you what our new Kia lineup has to offer, and help you find the perfect vehicle that will allow you to have the most enjoyable summer possible!
Source: 1http://www.prnewswire.com/news-releases/kia-motors-punks-rattles-and-rolls-as-official-vehicle-of-vans-warped-tour-for-sixth-straight-year-210971641.html