In life you have a choice to follow the lead of others or set off on your own path.  In the world of automobiles this is also true, and most automakers in their respective segments follow the same set of standards in crafting their vehicles.  Here at Lancaster Kia we offer rides that break from this idea, as our rides are unique and extraordinary.

Kia is now setting off to change the world of luxury sedans with the new K900, and they used another visionary, albeit a fictional one, to set the world on the path to change.  Morpheus has been appearing in our brands commercials lately, and in the one that aired for the Super Bowl he asks to "Challenge the luxury you know."

Take a look below at this commercial depicting the K900 beside the wisdom, and surprisingly elegant singing voice, of Morpheus:

The showcase of the K900 alongside some humor is a classic one two punch for Kia, and this commercial really gets us excited for the arrival of the new luxury sedan.

Experience a fresh form of luxury when this model joins the inventory of new Kia vehicles here in Petersburg, Pennsylvania, take it for a spin this Spring when it finally arrives.

Categories: Video