In the world of marketing, it's often best to step outside the box and try something entirely new. This summer Kia decided to try exactly that by introducing a unique way to promote a model from its new Kia lineup. In order to do so, it created "The Cadenza Experience" for customers to enjoy.
To promote the new 2014 Kia Cadenza, Kia partnered with OpenTable to allow restaurant participants at various locations around the U.S. the chance to test drive the sedan.
You may remember that a few months back we uncovered the details regarding the Wonder Woman Inspired Kia Sportage. This is just one of the several vehicles within the Justice League inspired fleet. The others include Green Lantern, Batman, the Flash, Cyborg, Superman and Aquaman. To conclude the lineup, Kia recently unveiled its eighth and final customized vehicle that would be joining the lineup at the San Diego Comic-Con.
It's always exciting when Kia wins an award, recognition, or breaks a sales record. What's even more exciting to report on however, is when the automaker reaches a major milestone. Recently Kia celebrated the production of its one millionth new Kia model within the United States at its West Point, Georgia facility, a feat that certainly deserves quite the celebration.
Everyone's summer needs a little music to keep things exciting, which is why Kia wanted to connect with its fans during this year's Vans Warped Tour. This will be the sixth year the automaker is involved, and certainly a summer filled with memories that the concert goers will never forget.
The annual tour is stopping in 39 different cities across the U.S. to bring great live indie rock performances along with lots of "Rock and Roll. Punk and Soul," the theme developed by Kia...
Here at Lancaster Kia, we'd have to agree that the Kia Sportage is one of our favorites in terms of style. This is why we were quite excited to hear that the model which originally launched in 2010, is set to receive some exterior updates. The recent spy photos that have captured of the 2014 Sportage out and about testing, have further confirmed that it will be undergoing quite the facelift.
When placing the Kia Optima beside its biggest competitor, the Honda Accord, there was once a time when the Optima was not always the victor. With all of the latest improvements that have been made to the model's redesign however, the sedan has come a long way to become the model that is hard to beat.
When it comes to keeping up with competition in regards to the development of electric and hybrid vehicles, Kia has decided it really needs to step up its game. In order to do so it is introducing its first mass produced all-electric model: the Kia Soul EV. It is scheduled to make its way to dealerships like Lancaster Kia sometime in early 2014, and we couldn't be more excited.
This year Kia is doing more than just adding the latest technologies and innovations to its new Kia lineup. Drivers in search of a vehicle that is spacious and provides the perfect amount of luxury now have another option to consider. The new 2014 Kia Cadenza full-size sedan offers all of this and so much more.
Adding to its bright and colorful fleet of Justice League vehicles, Kia recently unveiled another flashy model at the New York Auto Show, this time a 2013 Kia Sportage inspired by the superheroine Wonder Woman. Clad with patriotic designs, this was certainly a great addition to the lineup which represents superhero attributes like justice, courage, and equality.
Throughout the busy season of auto shows, here at Lancaster Kia we are constantly bringing you updates regarding the additions being made to the new Kia lineup. This time around, changes are coming directly to our dealership found at 5250 Main Street East Petersburg, PA 17520, and we are excited to bring all of you the details.
Kia has teamed up with Vital Insights, experts in the field of customer experience management, to test a pilot program that will help to make customer service tasks more efficient...
